This project's aim was to create a logo, logo type, posters, itinerary and other promotional material for a students exchange program called British Education & Culture (BEC). I had a client who is a director, Albina Sakaliene, of private school based in Lithuania’s capital city Vilnius. The school is called ‘Pamatyk ir  Pasimokyk’ and the program belongs to it. My client briefed me with this project: said what travel logos she likes and that for a logotype she would like to see a San Serif font (only because majority of other logos Sakaliene saw were San Serif). She said that program is focusing on students, parents and teachers, which made me realise that target audience is very wide but at the same time it is very specific target group, so, it had to be very trendy, eye catchy, professional and more a like look timeless.